Some places can be modestly covered up, smoothed out or retouched but the WildWood ideology presupposes the opposite side. Wildwood highlights a complete frankness and exposes the true nature. Wildness? Wildness! Attractive? Absolutely! What to do with this? Start with floors, walls and ceilings construction. Then it is necessary to build the stairs and find out the most appropriate tables, window sills and doors. For sure, the next step is creating stylish projects. Then it’s time to create derivative products, make requests for patents applications and hold contests. And win!
There are knots, burls, sawdust, cracks, sawmill marks and traces… all-natural and mechanical protuberances and concavities are further emphasized and shamelessly protruding, creating volume and a brutal, expressive, pronounced texture. All of these characteristics go against classical processing during which the board gives a “decent” smoothed appearance. The Wild Wood production technology yields planks comparable to those produced from the handset sawmills of the American civil war era. The plank was not sanded or moulded and was installed air-dried.The surface was rough and diaglyphic, and the natural defects had risen through the shape that the artisan had originally hewn. While the texture of WildWood looks similar to the planks of that past era in reality the board undergoes complex processing so that the surface becomes smooth and is comfortable to walk on barefoot. The raw materials are kiln dried in accordance with all the rules of modern woodworking and take several months to prevent any deformation of the finished products during its lifetime of use.
From the beginning, the WildWood texture was created for plank flooring but because of its rapid growth in popularity the texture quickly spread to being used for pattern panels and decorative parquet flooring, wooden tiles and wall panels. Today the WildWood's texture is turning up in home furniture. In fact there are many wooden products and accessories such as stairs, doors, window sills, tabletops and other joinery that are now made in the WildWood style.
Moreover, it turned out that this texture is perfectly combined with other materials: concrete, brass, stone. According to surveys, the most spectacular and impressive collections of parquet flooring and wall panels with inlays are made on the basis of WildWood.
Since it’s launch, the colour collection has been replenished with a large number of variants. The colours are achieved without artificial tints, using technologies based on the reaction of tannins contained in wood. The surface is covered with a completely matte protective oil-wax which creates a look and feel of uncoated wood and enhances the 3D relief.
Recently, a derivative version of the texture, WildWoodLight, was introduced to the market, where the height variances along each plank is less pronounced allowing it to be used in more restrained and understated interiors.
Since its inception in 2013, the WildWood texture has consistently aroused great interest among designers, representatives of commercial real estate, private customers, TV, Mass Media and tabloid press. The number of completed projects with WildWood texture is now in the hundreds. Following the ideology of WildWood, Finex also decided not to be modest and submitted an application for getting a patent and received confirmation of WildWood's status as a useful invention.